The Drift - Fly Fishing, Fly Casting and Fly Rod Building

Not all Tippet Materials are Created Equal

Recently we acquired the Stroft agency for New Zealand and Australia. We knew Stroft was good, but just how good didn't become apparent until we compared it with other well known tippet mater...

Itu's Bones Accepted for the Blue Ocean Film Festival

  Great news tonight, Itu's Bones has been accepted into the 2012 Blue Ocean Film Festival. http://www.blueoceanfilmfestival.org/ We've entered Itu's Bones in the "People and the Sea" category. We'...

Startups, this is how design works

Great article on design featuring Dieter Rams Ten Principles of Good Design Incredible how closely Apples designs resemble Dieters original works for Braun 

1956 World Champion Fly Fishing Demonstration - Inspirational!

Super 16, just awesome!

Itu's Bones Hits the Shelves

  Done and dusted! It's been a long time coming, but we're delighted to let you know that Itu's Bones is finally finished and ready to roll out. The film tells the story of expert Bonef...