Merch' Caps & t-shirts

Be prepared for anything with our Fish Army Knife screen printed tee Featuring all our favourite fish screen printed on a super soft 180 GSM AS Colour Tee Mens Staple Tee - 5001 Regular fit  Crew neck  Mid weight, 180 GSM, 28-singles  100% combed cotton (marles 15% viscose)  Neck ribbing, side seamed, shoulder to shoulder tape, double needle hems, preshrunk to minimise shrinkage * Grey Marle Only Mens Staple Tee - 5001 Regular fit  Crew neck  Mid weight, 180 GSM, 28-singles  100% combed cotton (marles 15% viscose)  Neck ribbing, side seamed, shoulder to shoulder tape, double needle hems, preshrunk to minimise shrinkage Just a great Tee with a bunch on terrific fish on it

The Good Libations Stainless Steel Hip Flask  Carry your favourite adult beverage in style with our Good Libations Stainless Steel Hip flask. About the size of a small fly box it's the perfect addition to your fly vest or bag. Smooth rounded corners make for quick extraction in times of celebration. Stainless steel and about as tough as they come, at a hearty 9oz ( 28 ml) there's plenty to share! Stainless Steel Silicon cap retainer Easy sippin' ergo design Bigger than most Cheers! Capacity: 9oz ( 266 ml) Dimensions: 127mm x 83mm x 29ml Material: Stainless Steel Positive Mood Adjustment

Give the Gift of Choice No Delays, No Shipping. The Perfect Fly Fishing Gift On Time Every Time - Instant Delivery! Looking for the perfect gift for the Fly Angler in your life? Give them the gift of choice with a gift card. Gift cards are delivered by email from you directly from our website and contain instructions to redeem them at checkout. Gift cards are charged and redeemed on our stores base currency - $US For customers outside of the USA you can still shop and check-out in your native currency, our store does the conversion for you. Shopping for someone else (or yourself) but not sure exactly what to choose?Not sure what to get? Length, color or size?  It's very easy with an Epic Gift Card. You give - they choose! Schedule a Time to Send!You can even prescheduled  time / day / date that you would like your Gift Card delivered What is this?Gift Cards are delivered to you the purchaser by email and contain simple instructions to redeem them at checkout for products in our store. Each gift card features a unique code. Your gift card can also be printed out and gifted to the recipient, or it can be emailed to them immediately. Need Help? - drop us a line and we'll help you or your gift card recipient choose. How does it Work? Simple, you purchase the gift card you would like to give and check out just like you would for any online purchase. Our system will send you an email the recipient your gift card with your custom message. (That gift card has a unique voucher code on it) The recipient uses the voucher code to redeem against the purchase of their choice. Questions: Gift Cards work just like cash Any unspent balance can be used later Purchases can be topped up with cash, credit card or Paypal for larger purchases Customers can check their balance by visiting the unique gift card link sent via email Gift Cards have no additional processing fees. Purchase in your native currency to be redeemed at any time.Any questions or problems, just email us

The DVD that inspired a whole genre of fly fishing films Once in a Blue Moon - The Fly Fishing Adventure of a Lifetime. The incredible story of a once in a lifetime event. Set amongst the spectacular scenery of southern New Zealand a most strange and bizarre tale unfolds. The stuff of folklore, 'Once in a Blue Moon' unravels the mystery of an event that occurs briefly once a decade. This strange and unreal journey takes us into some of the most remote and beautiful parts of New Zealand as we follow one anglers quest to document and unravel a childhood mystery and catch the fish of a lifetime."The most beautiful fly fishing DVD I have seen"~ Martin Joergensen, Globalflyfisher.com This bizarre phenomenon has remained a mystery... until now... Shot in beautiful high definition 'Once in a Blue Moon' reveals this bizarre story. Stunning cinematography, never before seen underwater footage, fantastic fly fishing and amazing trout behavior will take you deep into the tale of the fabulous and mysterious 'Mouse Year'.The single most successful Fly Fishing film ever made, Once in a Blue Moon inspired a whole generation of independent filmmakers & was largely responsible for a whole style of night time fly fishing "Mousing" A Cult Classic! Runtime: 40 minsFormat: Universal DVD , plays all countries (Both NTSC and PAL compatible)*Digital Purchase. Unlimited streaming access via mobile and desktop devices. Multi Award winner - Top selling fly fishing DVD "The most beautiful fly fishing DVD I have seen"~ Martin Joergensen, Globalflyfisher.com  "An absolute must for every fly angler" Official Trailer   Got questions? - Drop us a line, we'd love to hear from you.

Description Details Video Reviews Itu's Bones - A story about Bonefish. An uplifting story of learning and discovery. A Pacific Island, a fledgling fishery, a Bonefish netter and some of the worlds biggest Bonefish The film tells the story of expert Bonefish netter Itu (pronounced ee-too) Davey as he makes the journey from subsistence gill-netter to pro fly fishing guide. Itu's Bones is a compelling story that features gorgeous images of the Pacific and truly incredible Bonefish action on fly. (And these Bones are jumbo size) Featured in the Blue Ocean Film Festival (Finalist)Featured in the Raindance Film Festival Universal Format, plays all countries, all regions (Both PAL & NTSC) Run time: 90 minutes Format: 16:9 Language: English Official Trailer  Review From FlyLife Magazine "If you fly-fish and read magazines or surf the ’net, you’ve probably heard about a New Zealand film called Once in a Blue Moon. It was a landmark fly fishing film released a couple of years ago. It catapulted the genre out of being videos of guys catching fish, into proper ‘films’ about the fly fishing culture, psyche and life. On The Fly, the makers of that seminal film, have now gone a step further with the release of their latest production Itu’s Bones. The film follows the story of Itu (eetu) Davey, a Cook Islander whose family has netted the lagoon of Aitutaki for generations. With government moves afoot to protect bonefish from netting and to move towards a more sustainable, tourism-based fishery, Itu’s livelihood is under threat. (The background story will be familiar to those who have read the Brett Wolf/Tim Angeli contribution in FlyLife #67, the latest in a series of Cook Islands bonefish stories dating back to Greg Finney’s ‘Blue Lagoon Bonefish’, published in Autumn 2003 (FL#31)). Enter Carl McNeil. He embarks on a mission to help Itu become a bonefishing guide. Itu builds a flats boat, complete with poling and casting platforms. Carl uses his experience as a casting instructor (remember he also produced the Casts That Catch Fish DVD) to teach Itu to cast a fly. Together they hit the lagoon, endeavouring to combine Itu’s exceptional fish-spotting skills with Carl’s extensive fly-fishing knowledge to outwit the local bonefish. The end game is to establish an eco-friendly business for Itu and his brothers. Four tense days without a fish have them all on edge. Itu has invested his whole future in this venture. The fisheries authorities are watching, treating Itu as a test case for the viability of this scheme. The locals are not impressed because they regard bonefish as a delicacy, and have no concept of catch-and-release sport fishing. The film bares these hardships, showing the realities of blazing a new trail. It’s a refreshing format, much more than just an edit of catch after catch highlights. The pace of the film slows and you really start to feel the pressure that Carl and Itu are under. Just when you think it’s all about to stall, everything changes. The cinematography is gorgeous above and below the water, as you would expect from these guys. The story is engaging, the characters interesting (I want Itu’s mum to adopt me), and the conflicts between cultural traditions and sustainable eco-tourism are given sensitive treatment. I trust that you’re getting the picture that this is no ordinary fly-fishing film. It is a true documentary of the highest calibre. Throw in some enormous bone-fish, and you have a DVD that’s equally attractive to both non fly fishers and the most hard-core wavers of the rod." Brad Harris FlyLife Publishing Got questions? - Drop us a line, we'd love to hear from you.

Two great fly tying DVD's at a special package price FLIES THAT CATCH FISH - VOLUME ONE -  Dry Flies & Emergers FLIES THAT CATCH FISH - VOLUME TWO - Nymphs & Emergers Two great Fly Tying DVD's featuring 20 proven fly designs from the vise of Bob Wyatt. Wyatt regards these flies as 'Trout Ammo' - His style in unconventional and yet extremely effective. Each fly is designed to be highly robust and simple to tie while presenting the essential triggers. FEATURING Volume One: Wyatts' famous Deer Hair Sedge: Mayfly variant and large terrestrial variant. Wyatt's Deer Hair Emerger - Snow Shoe Hare emerger - Dirty Duster - Red Tag - Black and Peacock - Griffiths Gnat - Spent Spinner - Chironomid Buzzer Volume Two: Hares Ear Nymph, weighted and unweighted. Buzzer, weighted and unweighted - Partridge and Hare - Damselfly - Fur Fly - Desolation Baitfish - Rubber legs Woolly Bugger - Magnum Zonker.   Bob Wyatt Bob Wyatt has fly-fished for trout in North America, Europe and New Zealand since the 1950s, and has been a regular writer for FlyLife, and Fly Fishing and Fly Tying magazines for many years.  His book, Trout Hunting, challenged some conventional thinking regarding how trout work, and presented some fresh insights on why some great old flies continue to catch fish after a century or more of increasing fishing pressure.  The reason is that, contrary to much expert opinion, trout are not getting smarter.  If presented well, some fly designs are basically irresistible to a feeding trout. Over fifty years of fly fishing has convinced Wyatt that a few basic designs will cover almost any fishing situation, and in most cases will catch fish better than specific patterns created for the so-called ‘selective trout’.  The reason they work so well is because of the way a trout’s brain works.  These fly designs are based on the most important ‘triggers’ to a trout’s feeding response – a fly’s size, shape and posture in the water.  In fact, Wyatt regards a suggestive impression of a trout’s food to be far more effective than a close copy imitation. Presentation is the key.  With these flies you can confidently fish for trout, anywhere they swim. Runtime: 90 mins each DVD Format: Universal, plays all countries (Both NTSC and PAL compatible) Bonus Content: Streamside chats with Bob. Tricks, tips, retrospective and advice from a master fly angler. FREE PDF Volume One fly tying recipe booklet available for download here FREE fly tying recipe booklet for Volume Two available for download here Got questions? - Drop us a line, we'd love to hear from you.

Description Details Video FLIES THAT CATCH FISH - VOLUME TWO Nymphs & Emergers. A great fly tying DVD featuring 9 proven fly designs from the vise of Bob Wyatt. Wyatt regards these flies as 'Trout Ammo' - His style in unconventional and yet extremely effective. Each fly is designed to be highly robust and simple to tie while presenting the essential triggers. FEATURING: Hares Ear Nymph, weighted and unweighted Buzzer, weighted and unweighted Partridge and Hare Damselfly Fur Fly  Desolation Baitfish  Rubber legs Woolly Bugger  Magnum Zonker. The Fly Tying DVD featuring original fly patterns by Bob Wyatt Bob Wyatt has fly-fished for trout in North America, Europe and New Zealand since the 1950s, and has been a regular writer for FlyLife, and Fly Fishing and Fly Tying magazines for many years. His book, Trout Hunting, challenged some conventional thinking regarding how trout work, and presented some fresh insights on why some great old flies continue to catch fish after a century or more of increasing fishing pressure. The reason is that, contrary to much expert opinion, trout are not getting smarter. If presented well, some fly designs are basically irresistible to a feeding trout. Over fifty years of fly fishing has convinced Wyatt that a few basic designs will cover almost any fishing situation, and in most cases will catch fish better than specific patterns created for the so-called ‘selective trout’. The reason they work so well is because of the way a trout’s brain works. These fly designs are based on the most important ‘triggers’ to a trout’s feeding response – a fly’s size, shape and posture in the water. In fact, Wyatt regards a suggestive impression of a trout’s food to be far more effective than a close copy imitation. Presentation is the key. With these flies you can confidently fish for trout, anywhere they swim. FREE fly tying recipe booklet for Volume Two available for download hereThis DVD is available at a special package price in the"Flies that Catch Fish Twin Set" Runtime: 90 mins Format: Universal, plays all countries (Both NTSC and PAL compatible) Bonus Content: Streamside chats with Bob. Tricks, tips, retrospective and advice from a master fly angler. Official TrailerBob ties his Rubber Legs Wooly Bugger Got questions? - Drop us a line, we'd love to hear from you.

Description Details Video FLIES THAT CATCH FISH - VOLUME ONE DRY FLIES & EMERGERS, FLY TYING DVD A great Fly Tying DVD featuring 11 proven fly designs from the vise of Bob Wyatt. Wyatt regards these flies as 'Trout Ammo' - His style in unconventional and yet extremely effective. Each fly is designed to be highly robust and simple to tie while presenting the essential triggers. FEATURING: Wyatts' famous Deer Hair Sedge: Mayfly variant and large terrestrial variant. Wyatt's Deer Hair EmergerSnow Shoe Hare EmergerDirty DusterRed TagBlack and PeacockGriffiths GnatSpent SpinnerChironomid Buzzer The Fly Tying DVD featuring original fly patterns by Bob Wyatt Bob Wyatt has fly-fished for trout in North America, Europe and New Zealand since the 1950s, and has been a regular writer for FlyLife, and Fly Fishing and Fly Tying magazines for many years. His book, Trout Hunting, challenged some conventional thinking regarding how trout work, and presented some fresh insights on why some great old flies continue to catch fish after a century or more of increasing fishing pressure. The reason is that, contrary to much expert opinion, trout are not getting smarter. If presented well, some fly designs are basically irresistible to a feeding trout. Over fifty years of fly fishing has convinced Wyatt that a few basic designs will cover almost any fishing situation, and in most cases will catch fish better than specific patterns created for the so-called ‘selective trout’. The reason they work so well is because of the way a trout’s brain works. These fly designs are based on the most important ‘triggers’ to a trout’s feeding response – a fly’s size, shape and posture in the water. In fact, Wyatt regards a suggestive impression of a trout’s food to be far more effective than a close copy imitation. Presentation is the key. With these flies you can confidently fish for trout, anywhere they swim. FREE PDF Volume One  fly tying recipe booklet available for download here. This DVD is available at a special package price in the  "Flies that Catch Fish Twin Set" Runtime: 90 mins Format: Universal, plays all countries (Both NTSC and PAL compatible) Bonus Content: Streamside chats with Bob. Tricks, tips, retrospective and advice from a master fly angler. Official TrailerBob Ties the Snow Shoe Hare Emerger Got questions? - Drop us a line, we'd love to hear from you.