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Our Ethos

At Swift we swim against the current, favouring solid design, innovation and original thinking over consumer mass production, fashion and fickle trends.

We strive to be the very best, not the cheapest nor the biggest.

We pride ourselves on astounding customer service.

Our pioneering approach to design and high quality manufacture set the standard by which others endeavour to follow.

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We believe in producing the very highest quality product we can. We believe buying cheap is a poor investment, it's bad for you, bad for the industry and bad for the planet. Epic fly rods are not only exquisite they are built tough to last a lifetime. Our goal is that you will be passing your Epic onto your kids.Let someone else do cheap - we do excellent.