What's THE STORY?

We reckon New Zealand is the perfect test laboratory to develop great fly rods.

And in true Kiwi fashion we favor solid design, original thinking and good old fashioned service over mass production, fashion and fickle trends.

We strive to be the very best, not the cheapest nor the biggest - and we pride ourselves on astounding customer service.

Carl McNeil - Master Certified Casting Instructor. Angler of 40 years (& counting) - Founder.

The Story So Far…

The company is owned and run by Carl McNeil and Jeanie Ackley, the filmmaking couple that produced the award winning fly fishing films Once in a Blue Moon, Casts that Catch Fish and Itu’s Bones.

Our Ethos

  • At Swift we swim against the current, favouring solid design, innovation and original thinking over consumer mass production, fashion and fickle trends.

  • We strive to be the very best, not the cheapest nor the biggest.

  • We pride ourselves on astounding customer service.

  • Our pioneering approach to design and high quality manufacture set the standard by which others endeavour to follow.
887FF405-5493-436E-8529-534D67168A33 Created with sketchtool.

We believe in producing the very highest quality product we can. We believe buying cheap is a poor investment, it's bad for you, bad for the industry and bad for the planet. Epic fly rods are not only exquisite they are built tough to last a lifetime. Our goal is that you will be passing your Epic onto your kids.Let someone else do cheap - we do excellent.

THE ENVIRONMENT.

We are passionate and active environmentalists.  A healthy environment benefits us, our families, our customers and our business. Wherever possible we will reduce waste, produce more efficiently and conduct our business with as low an impact as possible.

We've been adventuring, diving, hiking and fishing for a while now, more than 30 years in-fact.  From Antarctica to Key West, the Aleutian Islands to the Cook Islands and most places in-between. During our travels we've come to learn and appreciate the value of top quality gear - and that's what we produce and sell

Love It or Return It

100% total satisfaction guarantee

5 Star Support

Industry leading support and service

Easy Returns

Hassle free returns

World Wide Shipping

Shipping worldwide daily
Experience the Epic® difference.