What's THE STORY?
We reckon New Zealand is the perfect test laboratory to develop great fly rods.
And in true Kiwi fashion we favor solid design, original thinking and good old fashioned service over mass production, fashion and fickle trends.
We strive to be the very best, not the cheapest nor the biggest - and we pride ourselves on astounding customer service.
Carl McNeil - Master Certified Casting Instructor. Angler of 40 years (& counting) - Founder.
The Story So Far…
The company is owned and run by Carl McNeil and Jeanie Ackley, the filmmaking couple that produced the award winning fly fishing films Once in a Blue Moon, Casts that Catch Fish and Itu’s Bones.
As a Certified Master Fly Casting Instructor Carl has taught hundreds of fly casters and mentored many anglers to gain their fly casting and Master Fly Casting casting certifications.
Carl served on the Fly Fishers International fly casting and certification committees for 10 years, he is a past associate editor of the FFI fly casting magazine "the Loop" and has been extensively published in fly fishing magazines worldwide.
He was awarded the 'Presidents Pin' for 'Services to fly casting" and has also received the IFF Conservation Award.
His ground breaking fly casting DVD "Casts That Catch Fish" is one of the best selling fly casting DVD's of all time.
Jeanie is an award winning filmmaker, camerawoman & researcher, and has recieved an Oscar nomination from The Academy of Motion Picture Arts and Sciences for her documentary camera work. She is an accomplished bunesses woman.
- At Swift we swim against the current, favouring solid design, innovation and original thinking over consumer mass production, fashion and fickle trends.
- We strive to be the very best, not the cheapest nor the biggest.
- We pride ourselves on astounding customer service.
- Our pioneering approach to design and high quality manufacture set the standard by which others endeavour to follow.
We believe in producing the very highest quality product we can. We believe buying cheap is a poor investment, it's bad for you, bad for the industry and bad for the planet. Epic fly rods are not only exquisite they are built tough to last a lifetime. Our goal is that you will be passing your Epic onto your kids.Let someone else do cheap - we do excellent.
We are passionate and active environmentalists. A healthy environment benefits us, our families, our customers and our business. Wherever possible we will reduce waste, produce more efficiently and conduct our business with as low an impact as possible.
We've been adventuring, diving, hiking and fishing for a while now, more than 30 years in-fact. From Antarctica to Key West, the Aleutian Islands to the Cook Islands and most places in-between. During our travels we've come to learn and appreciate the value of top quality gear - and that's what we produce and sell