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Startups, this is how design works

Great article on design featuring Dieter Rams Ten Principles of Good Design

Incredible how closely Apples designs resemble Dieters original works for Braun 

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5 weight fly rod combo Epic 590G fly rod, matched with our Backcountry Fly reel, spooled up with an Epic 5wt WF fly line & quality gel spun backing ready to fish!5 weight fly rod combo Epic 590G fly rod, matched with our Backcountry Fly reel, spooled up with an Epic 5wt WF fly line & quality gel spun backing ready to fish!
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